In today world digital is forever evolving as a result, consumer behaviour is constantly changing. Consumers have easy access to information and they can connect with your brand through different digital platforms – websites, search engines, social media, e-commerce stores, price comparison and product review sites.
In this complex digital world the main objective is building a brand awareness, increasing customer engagement and driving sales. For repeat purchases requires a data-driven digital marketing strategy and good content.
- Business Presence Online
- Digital Strategy
- Forward Plan & Recommendations
- Technical Strategy
Data-driven digital marketing strategy
We collect and analyse large volumes of data from different digital touch points to develop actionable insights and a data-driven marketing strategy.
We find out:
- KPIs –What should you be tracking and measuring to evaluate digital performance and Return on Investment (ROI)?
- Audience/Persona – Who are your target audiences and what digital platforms are they on? What are their needs and behaviors?
- Competitors – Who are your competitors? How can you use digital marketing to get ahead?
- Channel mix – What is the best digital media channel mix to ensure an effective and cost-efficient result that correlate with your business objectives and KPIs? How to map different media channels with the consumer decision journey? What is your owned media budget?
- Content – What content should you develop? Do you have the right and enough content to attract and engage your target audience? How can you use audience data and insights to develop better content?
- Roadmap – How do you implement your digital marketing strategy? What does a short-term and a long-term plan look like?
We provide our clients with a bespoke digital marketing strategy that solves a set of business challenges. Our digital marketing team will work with you to identify opportunities in your industry sector.